Valentina Brocadello - Senior Graphic Designer
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Brochures & Corporate Magazines

Insurance Leaflet

Task

Develop a brochure that communicates insurance concepts in a light-hearted and approachable way, suitable for a broad audience.

  • Strategy

    Combine informative content with humor and a vintage design style.

  • Design

    Playful design

  • Client

    Personal project / self-initiated design

  • Tools

    Adobe Illustrator, Adobe InDesign

The Challenge

Insurance is usually a dry and formal subject. The challenge was to make the material engaging and fun without losing clarity or professionalism.

The brochure concept and tone were inspired by the book The Importance of Being Earnest, with a vintage style twist, reflected in typography, layout, and illustrations.

I created all the content myself, including copy, using humor and playful visuals to explain insurance concepts.

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