Valentina Brocadello - Senior Graphic Designer
Get In Touch
hello@valentinabrocadello.com
Magazines Technical & Info Design

Expo Map

Task

Create a clear, visually appealing map that allows visitors to quickly understand the locations of exhibitors.

  • Strategy

    Focus on readability and simplicity. Ensure the map is easy to follow.

  • Design

    Illustrated map.

  • Client

    Trade fair organizers.

  • Tools

    Adobe Illustrator, Adobe InDesign

The Challenge

Represent a complex exhibition space in a way that is visually engaging but not overwhelming. The graphic style needed to match the theme of the fair, which was dedicated to women’s hobbies. Visitors needed to locate specific stands quickly while enjoying the design aesthetics.

Created a stylized yet functional map with a logical flow. Used consistent iconography for exhibitors and clearly marked main pathways. The design integrates playful and feminine elements to reflect the theme of the fair while remaining professional and easy to read. The final map is informative, visually enjoyable, and suitable for both print and digital use.

Back
Next Project
Corporate Leaflet